Friday, 12 September 2014

Booktrust partners with new campaign to ensure all children are reading well by age 11

From: Events [mailto:Events@booktrust.org.uk]
To: JONES, Graham
Subject: Booktrust partners with new campaign to ensure all children are reading well by age 11

Dear Mr Jones

I hope you are very well. Thank you so much again for attending Booktrust’s parliamentary reception in July.

Booktrust has now come together with Save the Children and others to launch today ‘Read On. Get On.’ – a national mission to ensure all children are reading well by the age of 11 (a description of the campaign is here and the full campaign report is here).

One of the four key aims of ‘Read On. Get On.’ is to get mothers and fathers reading more to their children, ideally ten a minutes a day. This is at the core of Booktrust’s work targeted at young children and their parents who may not have easy access to books and reading.


As you know, alongside gifting millions of books to young children a year, we give parents tips and guidance on how to read with their children, and we encourage early years settings to hold regular Storytime and Rhymetime events to motivate parents to read to their children.

Getting parents to read to their children builds literacy by encouraging children themselves to read for pleasure. It also does more than that. Reading together is a tremendous way of building the secure family bonds and emotional strength (also referred to as “attachment”) that help children to perform better at school and throughout life.

A report on Adult Literacy and Numeracy published today by the Business, Innovation and Skills Committee stresses the importance of such family-learning initiatives and highlights Booktrust’s role. It urges the Government to commit to the long-term funding of family-learning schemes (see here).

The cross-party 1001 Critical Days Manifesto for children up to age two also states, “Health and early years professionals should encourage parents to read to their children as an effective and straightforward way of strengthening early attachment and language development” (see here).

Any help you could give to the ‘Read On. Get On.’ campaign and to inspire more parents to read to their children would be greatly appreciated.

Yours sincerely

Viv Bird
Chief Executive, Booktrust