Sunday, 13 September 2015

Politics goes pink for breast cancer awareness

Last week I joined the 'wear it pink' campaign in Westminster in aid of Breast Cancer Now

It is important to show support for women with breast cancer and obviously dressing up in pink draws attention to the nature of the disease as well as encouraging people to take part in Breast Cancer Now’s flagship fundraiser, wear it pink, on Friday 23rd October. 190 MPs supported the campaign.


'Wear it pink', the UK’s biggest pink fundraiser, calls on supporters across the country to ditch the day-to-day colours and pull on some pink to raise money for Breast Cancer Now’s life-saving breast cancer research.

Now in its 14th year, wear it pink raises over £2 million each year for world-class research into breast cancer, and this year it is back and bigger, brighter and bolder than ever before.

Anyone can take part, whether in school, at work or at home. All you have to do is wear something pink and donate whatever you can.

Right now breast cancer is at a tipping point. Every year in the UK around 50,000 women are diagnosed with breast cancer, and sadly nearly 12,000 women still lose their lives to the disease. This is why we all must come together to support Breast Cancer Now’s cutting-edge research, and, in wear it pink, there is a fun and simple way for everyone to get involved.

As a Breast Cancer Ambassador, I am particularly passionate about standing up for the women and families affected by the disease in Haslingden and Hyndburn and I am very proud to take part in wear it pink. I hope everyone in the local community will join me in wearing it pink on Friday 23 Octoberand show their support for Breast Cancer Now.

Launched in June 2015 with the ambition of ensuring that no one dies from the disease by 2050, Breast Cancer Now is the UK’s largest breast cancer charity, created by the merger of Breast Cancer Campaign and Breakthrough Breast Cancer.

This is a day when we stand out, stand together and stand for something: wear it pink on Friday 23 October to support Breast Cancer Now’s life-saving research. For more information or to register for wear it pink visit www.wearitpink.org.

For further information, please contact:
Jamie Lederhose, Breast Cancer Now on 020 7749 0897 or jamie.lederhose@breastcancernow.org