Saturday, 25 February 2017

Good result - After my intervention, ASA cracks down on Rip Off auction sites

A good result.

The Advertising Standards Agency following my request last year began investigating penny auction sites.

These bogus rip off sites sell iPads for 30x their value by letting you believe you are in with a chance. You aren't.

They are making that much money they pay for their misleading adverts on the Sky News app for example.

They have written back to me having concluded their investigations and as a result they have laid down strict advertising standards for these misleading rip off sites.

Dear Graham

I hope you are well. You may have already seen this in the press today, but if not I wanted to alert you to the fact that today we have published the rulings for the six formal investigations we initiated last year.


More information can be found in our website article here. The full rulings can be found here. As the article explains, all these sites are now required to amend their marketing in line with the rulings.

https://www.asa.org.uk/News-resources/Media-Centre/2016/Proactive-action-on-pay-per-bid-auction-websites.aspx#.WK1vs89vhzM

If you have any questions please don’t hesitate to contact me.

Kind regards

Louise

Louise Hogan Maroney (Mrs)
Advertising Standards Authority
Mid City Place, 71 High Holborn
London WC1V 6QT
Telephone 020 7492 2222
www.asa.org.uk